Grounded is committed to sustainability, integrating it into its core business objectives. The company plans to make sustainability initiatives and policies available on its website and collaborate with Marka to develop sustainability reports and a long-term plan, ensuring future staff are trained on these goals.**Environmental Approach:** Grounded implements comprehensive waste management practices, including separate bins for general waste, recycling, and glass, with collections scheduled to minimize vehicle traffic. The business actively reuses 25-litre jerry cans for bulk liqueur storage and customer refills, and repurposes 205-litre spirit barrels into event tables. Waste coffee grounds are distributed to local allotments and gardens for composting, and any liquid drained from the grinds is transformed into "Grounded Cocktail Bitters," creating a zero-waste product. Grounded offers 5-litre refillable jerry cans to trade customers to reduce glass wastage and ensures all glass and plastic used by customers is recyclable. Efforts are underway to source recycled glass bottles and recycled, biodegradable paper labels.Water usage is minimized by activating the commercial glass washer only for sanitizing runs and turning off water heaters nightly. Energy consumption is tracked via a smart electric meter, with efforts to reduce usage when the premises are closed, supported by low-power A-rated fridges and smart radiators. The coffee roasting process is powered by solar panels.Grounded prioritizes ethical and local sourcing, with coffee traceable to single-origin farms, supporting smallholdings and local communities. Key suppliers like Kimia (base spirit) and Ampulla (bottles) are selected based on their B Corp, Ecovadis certifications, and available environmental reports. The business aims to plant trees for every bottle sold to contribute to ecosystem restoration. Grounded ensures environmental compliance by working with environmental health and trading standards, and is pursuing SALSA certification for food and drink hygiene safety.**Social Approach:** Grounded supports staff progression through quarterly management meetings focused on skill development and plans to hire a business apprentice with monitored growth. Staff receive ongoing training in health and safety, hygiene, manual handling, and fire awareness. The company maintains a zero-tolerance policy against discrimination, supported by external HR expertise and mandatory annual diversity and inclusion training. Confidential feedback channels are available for staff. Grounded enforces fair working conditions, including adequate breaks, and conducts due diligence to ensure no underage individuals handle or produce alcohol within the supply chain or business operations. Customer communications are designed for transparency and inclusivity, featuring an easy-to-read website, neutral language in marketing, and diverse imagery. Grounded also engages with local allotment communities by providing coffee grounds for composting.